Good ‘New York’ Times

27 04 2011

The creators of the NYT paywall are very happy with its performance. Though we have The Times to keep an eye on over here this is the one that the international market is most interested in.





ONLINE VIDEO

25 04 2010

So today we’ll have a quick look at video links on media websites and we shall begin with a little peek at how they do it over the pond.

With the video link on the top of the home page The New York Times make it very easy to access their online videos. When you get there the page looks very professional and it is a navigating treat, with the main sections listed down the left, pick one and then a large number of videos appear for that link.

Plenty of choice for categories, you want technology? No problem. Science? Health? Style? Interviews? That’s a little taste of the 23 main options available.

Click on sport and there are 115 separate videos, environment 94, travel 90. These can then be broken into smaller categories, business breaks down into: Dealbook, CNBC, Green Inc and Your Money. Arts: Music, Movies, Urban Eye etc. It is clear that the NYT take this part of their web operation very seriously.

Comparing it to The Times in the UK where if you click on their sport link there is a choice of 8 videos, there’s no need for a sub-section as all the videos are there in front of you. I’m sure there’s more on offer but I just can’t see a link with ‘MORE’ on it. Click latest video and of the eight on display six are on the same topic. Two even use the same thumbnail.

If the Times in the UK dedicated the effort their namesake in New York did it would be marvellous because all those sport videos would be about football instead of baseball.

NOT SO GOOD